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Traditional marketing vs. Internet marketing. A comparison
Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Sustainable Development of Society and Technology.
2008 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Title: Traditional marketing vs. Internet marketing: A comparison

Problem: Marketing is an important strategy for businesses and it contains numerous effective tools. Traditional marketing has been in use for many years and nowadays Internet has brought new ways of doing business for companies and that has affected marketing. What are the main differences between Internet marketing and traditional marketing? Which one of the two approaches contains the most used and effective marketing tools according to chosen companies in this thesis?

Purpose: The aim of this study is to compare traditional marketing and Internet marketing and show the differences of characteristics between them. And to find out what marketing tools are effective for some chosen companies in the fashion industry.

Method: The information gathered in this study was obtained through qualitative research from textbooks, websites, articles and interviews. Some quantitative data such as statistics were also gathered. The authors conducted interviews with few companies operating in the fashion industry to collect information needed for the analysis in this study.

Conclusion: By analysing different aspects of theory, comparison and interview answers, the authors came to a conclusion. Using the advantages of both Internet marketing and traditional marketing according to the goals of the company, is considered to be the most effective way of marketing. Comparing the two approaches, Internet seemed to be a complementary tool to traditional marketing.

Place, publisher, year, edition, pages
Västerås: Mälardalens högskola , 2008. , 45 p.
Keyword [en]
Traditional marketing, Internet marketing, fashion companies, marketing mix
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-777OAI: oai:DiVA.org:mdh-777DiVA: diva2:121411
Presentation
2008-06-05, R1-121, R-building, Västerås, Mälardalens högskola, Box 883, 721 23, Västerås, 09:15 (English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2009-10-29 Created: 2009-02-03 Last updated: 2009-10-29Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf