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Folkuniversitetet i stockholm - En studie om hur de befintliga kunderna söker information
Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Sustainable Development of Society and Technology.
2008 (Swedish)Student thesis
Abstract [sv]

Undersökningen visar att Folkuniversitetet i Stockholms befintliga kunder beter sig på ett likartat sätt, i alla olika steg i köpbeslutsprocessen, när de söker information om Folkuniversitetet samt deras kurser och utbildningar. Hemsidan är den informationskanal som de flesta kunderna kommer i kontakt med, följt av kurskatalogen, personalen och rekommendationer från vänner och bekanta.

Abstract [en]

The survey shows that the current customers of Folkuniversitetet in Stockholm act in a similar way, in all steps of the buyer behaviour process, when they search for information about Folkuniversitetet, their courses and educations. The homepage is the main information channel that most of the customers get in contact with, followed by the course catalogue, the personnel and recommendations from friends and acquaintances.

Place, publisher, year, edition, pages
Akademin för hållbar samhälls- och teknikutveckling , 2008. , 44 p.
Keyword [en]
consumer behaviour, information search, communication, education, consumer purchase decision process
Keyword [sv]
Konsumentbeteende Informationssökning Kommunikation Utbildning Köpbeslutsprocessen
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-751OAI: oai:DiVA.org:mdh-751DiVA: diva2:121384
Uppsok
samhälle/juridik
Available from: 2008-06-17 Created: 2008-06-17

Open Access in DiVA

fulltext(323 kB)544 downloads
File information
File name FULLTEXT01.pdfFile size 323 kBChecksum MD5
d9431b50f4208805ff60c9da662e002e70d6efc72d833623bbcc9c40408c16e18b6b76c9
Type fulltextMimetype application/pdf

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School of Sustainable Development of Society and Technology
Business Administration

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf