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You can lead a horse to water, but can you make it drink? - How does influencer marketing affect consumers purchasing intentions?
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2018 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2018.
Keywords [en]
Social media marketing, Social media influencers, Influencer marketing, Trust, Consumer decision making process
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:mdh:diva-39420OAI: oai:DiVA.org:mdh-39420DiVA, id: diva2:1213459
Subject / course
Business Administration
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Examiners
Available from: 2018-06-12 Created: 2018-06-04 Last updated: 2018-06-12Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
  • html
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