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Alumni Impact on Organizational Identity
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2018 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Date:               4th of June 2018

 

Level:              Bachelor thesis in Business Administration, 15 cr

 

Institution:    School of Business, Society and Engineering, Mälardalens University

 

Authors:        Lydia Marie Bar-Sawme                     Stephanie Ternelius

                        (89/03/24)                                          (94/07/26)

 

Title:               Alumni Impact on Organizational Identity

 

Supervisor:    Konstantin Lampou

 

Keywords:     Alumni, Network, Communication, Relationship, Engagement,

                      Embeddedness, Organizational Identity

 

Research 

Questions:     How does communication and engagement with stakeholders affect the

                       relationship and organizational identity of an institution?    

 

Purpose:         The purpose of this thesis is to investigate the alumni network through a

                       stakeholder perspective, specifically to understand how to enhance

                       communication.

 

Method:         This study used a mixed method approach in order to give more understanding                          and in-depth knowledge and answer the research question. Primary data was                            collected by semi-structured interviews and a survey with both opened ended                            and closed ended questions. Two tables were made in order to explain the                                connections between the interview and survey questions with the theoretical                              background.

 

Conclusion:   It was concluded that MDH and the alumni want a continued relationship with                           engagement and embeddedness. At the moment this is difficult since the                                   communication is very limited and one way. To help improve this, stakeholders                         need to be identified sooner. The idea is that the more stakeholders that are                             informed while still studying at MDH, the more likely they will be to continue the                         relationship. A key factor for this to happen is for the communication to be more                       grounded. When communication is flowing and two way, where the relationship                         builds on engagement and forms into embeddedness, the organizational identity                         can then be realized.  

Place, publisher, year, edition, pages
2018.
Keywords [en]
Alumni, communication, relationship, organizational, identity, stakeholder
National Category
Economics and Business Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-39501OAI: oai:DiVA.org:mdh-39501DiVA, id: diva2:1213076
Subject / course
Business Administration
Supervisors
Examiners
Available from: 2018-06-14 Created: 2018-06-04 Last updated: 2018-06-14Bibliographically approved

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