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Sådan Mor, Sådan Dotter?: En kvantitativ studie om hur moderbolagets värderingar påverkar dess dotterbolag
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2018.
Keywords [sv]
Spillover effekt, Kosmetik, Gruppidentitet, Social identitet, Image, Värderingar
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-39468OAI: oai:DiVA.org:mdh-39468DiVA, id: diva2:1212788
Subject / course
Business Administration
Supervisors
Examiners
Available from: 2018-06-18 Created: 2018-06-03 Last updated: 2018-06-18Bibliographically approved

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