mdh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Aligning CSR Values to change Corporate Social Behavior: Utilizing Management Control Systems to create Shared Values
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2018 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The aim of this study is to investigate how explicit CSR values are implemented in the organizational culture of companies through MCS. The focus is on which elements of MCS affect the tacit CSR values of employees, so that employee and corporate values can be aligned. Additionally, the role that shared values play on corporate social behavior is explored. To answer the research question both primary and secondary data were collected and analyzed by conducting multiple case studies. The primary data was collected through qualitative, semi-structured interviews. Secondary data was collected from the case companies’ official reports, codes of conduct and statements. A model was created to create a visualization of the concepts used in the theoretical framework. This study found that companies from nine different industries utilize MCS to align CSR values in their organization, and realize green marketing behavior. Shared values are created through four MCS; a belief system, a diagnostic control system, a boundary system and an interactive control system. These are the building blocks upon which positive corporate social behavior is grounded on. This study’s results provide managers tools to affect their company’s corporate social behavior. Additionally, on a broader level, this study indicates that green marketing and greenwashing behavior can be viewed as choices that companies can deliberately make. Managers can affect the corporate social behavior of their company and are therefore responsible for the path they choose regarding CSR. 

Place, publisher, year, edition, pages
2018. , p. 79
Keywords [en]
CSR, Corporate Social Behavior, Organizational Culture, Shared Values, MCS.
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:mdh:diva-39352OAI: oai:DiVA.org:mdh-39352DiVA, id: diva2:1211405
Subject / course
Business Administration
Supervisors
Examiners
Available from: 2018-06-13 Created: 2018-05-30 Last updated: 2018-06-13Bibliographically approved

Open Access in DiVA

fulltext(768 kB)69 downloads
File information
File name FULLTEXT01.pdfFile size 768 kBChecksum SHA-512
1df910f2603d8e8e7c97ca0a4a2d25628cae0dea55c0a54d6cdb26d13bb3839ffc44a156b357bc7e6b9f1657d73d045989c90dd708b47541b15424652fd2b436
Type fulltextMimetype application/pdf

By organisation
School of Business, Society and Engineering
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar
Total: 69 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 187 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf