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Logotyper och företagsmärken: Att lägga märke till märkliga märken
Mälardalen University, Department of Innovation, Design and Product Development.
Mälardalen University, Department of Innovation, Design and Product Development.
2007 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesisAlternative title
Logotypes and Corporate brands : Recognizing the odd ones (English)
Abstract [sv]

C-uppsats vars huvudsyfte var att undersöka hur stor igenkänning människor har av företagsmärken utan att logotypen finns med. Genom att arbeta med både en kvalitativ och kvantitativ metod har vi fått fram våra resultat, detta genom att våra respondenter besvarade en enkät. Våra teoretiska perspektiv kommer från en blandning av olika ämnesområden, så som psykologi och informationsdesign med fördjupningar i bland annat perception, objektsigenkänning, symbolik och färgers betydelse. Genom våra undersökningar kom vi fram till att det inte finns något enkelt svar på huruvida märken känns igen eller inte. Bland våra utvalda märken var könsbundenheten låg, och ålder har viss betydelse för igenkänningen. Detta genom att äldre respondenter hade en högre igenkänning än de yngre.

Abstract [en]

Bachelor theses with the main purpose to investigate how well people recognize corporate brands without the logotype being present. We have achieved our results by using a mixture of both qualitative and quantitative methodology, and all of our collected data has been gathered through a survey. Our theoretical perspectives come from a variety of disciplines, such as psychology and information design, including perception, object recognition, symbolism and the importance of colours. After analysing our gathered data, we feel quite confident in claiming that there are no simple answers when it comes to our abilities to recognize corporate brands. We noticed that the gender of our respondents had none or very little impact when it comes to recognition, but age on the other hand was quite a large factor. We came to the conclusion that our older respondents recognized far more corporate brands than our younger respondents.

Place, publisher, year, edition, pages
Institutionen för innovation, design och produktutveckling , 2007. , 57 p.
Keyword [en]
Logotypes, corporate brands, symbolism, perception, colour
Keyword [sv]
Logotyper, företagsmärken, symboler, uppmärksamhet, färg
National Category
Other Computer and Information Science
Identifiers
URN: urn:nbn:se:mdh:diva-349OAI: oai:DiVA.org:mdh-349DiVA: diva2:120831
Presentation
2007-06-04, , Mälardalens Högskola, Eskilstuna, 00:00
Uppsok
lantbruk/veterinärmed./skogl. vetenskap
Supervisors
Examiners
Available from: 2007-08-10 Created: 2007-08-10

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf