In this paper, we have studied the implementation of strategic management in the Swedish Transport Administration, a central government agency. We do this by taking on a discourse approach and by the study of discursive practices this paper aims to highlight and problematize different events and possible challenges of implementing strategic management in the public sector and what the consequences of such work has on the civil servant. Most previous research on strategic management has so far been made on the private sector showing that it is a complex task to get a whole organization to fully embrace a strategy, which makes the implementation process difficult and to receive expected performance of the strategy. However, our results indicate that the complexity increases even more in a context of a central government agency were there are several conflicting discourses of Public Administration (PA), New Public Management (NPM) and New Public Governance (NPG) that the civil servant needs to balance in their strategic work. A conclusion is drawn that the implementation of strategic management in public sector needs to be understood in a context of these conflicting discourses.