The Swedish PV market is still limited compared to many other countries in Europe. However, the growth is strong. 19 MW was installed in 2013 showing that the market more than doubled during 2013 in comparison to 2012. Hence there is of interest to more in detail study the profitability of PV electricity in Sweden for grid connected PV systems, to understand how competitive PV is on the Swedish market. LCOE and payback period are presented for a PV system that is installed to replace retail electricity with PV electricity. Both the cases of private residential systems and of non-private systems are considered.