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Maximerad träning för din rumpa!: Hur visuell retorik kan hjälpa och motivera användaren till fortsatt träning.
Mälardalen University, School of Innovation, Design and Engineering.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Training is very popular today, more and more people are becoming aware of the positive effects of training. Based on my own and others experiences, many will get started with the training but lose the motivation to continue after a while when they do not see results. If you can’t afford a personal trainer, it's hard knowing how to develop your training. There is no inspiration, instructions and information for muscle building exercises in the gym.

The purpose of my master thesis is to create a design proposal, a fictional attachment to Friskis&Svettis magazine. The attachment will present inspiration, instructions and illustrations of new exercises for muscle building, thus promoting people's motivation for continued training.

Through theories of visual rhetoric, serial storytelling, visual communication and qualitative interviews, as well as user tests, I have studied how informative designs are best applied to the needs of the target group and Friskis&Svettis graphic profile.

Finally, the result was a design proposal on an attachment for Friskis&Svettis magazine. The attachment refers to those who are interested in muscle building exercises and looking for new inspiration. 

Place, publisher, year, edition, pages
2017.
Keywords [sv]
Träning, visuell retorik
National Category
Design Engineering and Technology
Identifiers
URN: urn:nbn:se:mdh:diva-38070OAI: oai:DiVA.org:mdh-38070DiVA, id: diva2:1175347
Subject / course
Information Design
Supervisors
Examiners
Available from: 2018-01-18 Created: 2018-01-17 Last updated: 2018-01-18Bibliographically approved

Open Access in DiVA

fulltext(2598 kB)26 downloads
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File name FULLTEXT01.pdfFile size 2598 kBChecksum SHA-512
ca688438e4d6e30486dcde4c80b14b3341096447b8a20489731d466fbc6d90d1e8bd7aceb29e9b2f460d18deaeec213b2928f173e10b88a22e910797289d5198
Type fulltextMimetype application/pdf

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School of Innovation, Design and Engineering
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf