Intelligent Transportation Systems (ITS) have attractive potential in order to decrease the ordi- nary traffic jams and avoid transportation disasters. Also, they are able to provide various infotainment services like browsing, reading e-mail or using social networks that makes a trip more interesting. In or- der to make it more efficient in real vehicular envi- ronments, achieving a well-designed Medium Access Control (MAC) protocol is a challenging issue due to the dynamic nature of VANETs, scalability issues, and the variety of application requirements. Differ- ent standardization organizations have selected IEEE 802.11 as the first choice for VANET environments considering its availability, maturity, and cost. The research results for IEEE 802.11 MAC protocol show the importance of contention window adjustment on the communications performance. The impact of ad- justing the contention window has been studied in MANETs, but the vehicular communication commu- nity has not yet addressed this issue thoroughly. This paper proposes e-HBCWC, a new contention window control scheme for VANET environments based on estimating the network condition. Analy- sis and simulation results using OMNeT++ in urban scenarios show that e-HBCWC clearly outperforms 802.11 DCF, even in very high network density, by increasing the packet delivery rate while decreasing the number of collisions and the end-to-end delay for unicast applications.