The overall purpose of this paper is to explore the prerequisites that support the fuzzy front end of manufacturing technology development. An exploratory multiple embedded case study has been conducted at a Swedish manufacturing company in the manufacturing industry. By studying four pilot plants organisational structure and way of working, this paper contributes with an increased understanding regarding how the fuzzy front end of manufacturing technology development can be supported. This paper describes how a technology roadmap, the usage of master processes and a supportive organisational structure can support the fuzzy front end of new manufacturing technology development.