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Consulting as story-making
Mälardalen University, School of Innovation, Design and Engineering.
2004 (English)In: The Journal of Management Development, ISSN 0262-1711, Vol. 23, no 3-4, p. 339-354Article in journal (Refereed) Published
Abstract [en]

Story-telling has been identified as a metaphor for management consulting which focuses on the consultant as "impression manager." The convincing power of strong stories told by consultants is emphasised. In this article management consulting is conceptualised through the metaphor of story-making, identifying co-operation and reflection as characteristic features. A specific consultancy process is interpreted as a co-operative effort between the consultant and the client in which plot lines and characters are constructed. Plots can be opened or closed, and characters can be settled or negotiated. Thus story-making as a reflective act moves between enhancing reflection and preparing for action.

Place, publisher, year, edition, pages
2004. Vol. 23, no 3-4, p. 339-354
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-3050DOI: 10.1108/02621710410529794Scopus ID: 2-s2.0-23744475688OAI: oai:DiVA.org:mdh-3050DiVA, id: diva2:115714
Available from: 2008-03-15 Created: 2008-03-15 Last updated: 2015-07-06Bibliographically approved

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CiteExportLink to record
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