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Theoretical Path for B2B Marketing: Transaction or Relational Exchange Theory?
Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.ORCID iD: 0000-0001-7837-8298
2017 (English)Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
2017.
National Category
Business Administration
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URN: urn:nbn:se:mdh:diva-37147OAI: oai:DiVA.org:mdh-37147DiVA, id: diva2:1152655
Conference
Academy of Marketing Science Annual Conference Coronado, California USA, May 24-26, 2017.
Available from: 2017-10-25 Created: 2017-10-25 Last updated: 2022-11-09Bibliographically approved

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Safari, Aswo

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