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Theoretical Path for B2B Marketing: Transaction or Relational Exchange Theory?
2016 (English)Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
2016.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-37147OAI: oai:DiVA.org:mdh-37147DiVA: diva2:1152655
Conference
Academy of Marketing Science Annual Conference Coronado, California USA, May 24-26.
Available from: 2017-10-25 Created: 2017-10-25 Last updated: 2017-10-25

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf