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The reduction of the impact of energy consumption is a priority issue and a major challenge that concerns every country in the world. This is a complex task that needs to be tackled from several angles in the search for areas where optimizations and savings can be made. In Sweden an electricity meter reading reform was fully implemented by 1^st July 2009, including 5.2 million customers, and this created new set of circumstances in the Swedish electricity market. The main purpose of this thesis work has been to investigate the possibilities of increasing the use of remote meter readings. Two research questions have been: “How can the electricity market benefit from remote collected meter readings?” and “Where do barriers appear when utilizing meter readings?”. The work started in 2000/2001 to study Internet based applications that visualize electricity consumption patterns. Over these years the daily internet users have increased from approximately 40 % to 73 % and new markets for web-based applications have evolved. These solutions can be important in the forthcoming years as energy portals that hold new energy services. Experiences from new installations indicate that at least interested customers do submit information concerning building and household properties through internet. Still, it is challenging to enable the majority of customers to take part in these new solutions. It may therefore be important to remind customers on a regular basis in order maintain the frequency using the application and to make it habitual. Further the introduction of demand-based pricing allows electricity distribution utilities to achieve a stronger correlation between peak loads in the distribution network area and their revenues.