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Social media as a Communication Channel, Control Tool and Labour Market Intermediate
Mälardalen University, School of Business, Society and Engineering. (NMP)ORCID iD: 0000-0001-6955-8350
2017 (English)In: Nordic HRM and sustainable management practices: with special emphasis on distinctiveness and resilience as a subtheme, 2017Conference paper, Oral presentation only (Other academic)
Abstract [en]

Over the past decades, flexibilization has significantly changed the Swedish labour market. Social media has during the same time period changed the way people share information, communicate and has in many ways become an arena of empowerment. The purpose of this article is to discuss emerging consequences for the practice of Human Resources Management (HRM) regarding social medias role in affecting labour market hierarchies on a flexible labour market. The article is based on empirical interview material with HR- and operations managers. The interviews were based on a discussion on possibilities and challenges related to digitalization on a flexible labour market from an employer´s perspective. In the material the increasing use of social media became evident. Discussing the research question How does the use of social media affect HRM on a flexible labour market? the article concludes the use of social media from three perspectives: as a communication channel, as a control tool and as a labour market intermediate. These three perspectives are connecting social media with the practice of HRM, creating challenges that has to be considered for long term employee resilience and a sustainable HRM on a flexible labour market. 

Place, publisher, year, edition, pages
2017.
Keyword [en]
Social media, HRM, flexibilization
National Category
Social Sciences Business Administration
Research subject
Industrial Economics and Organisations
Identifiers
URN: urn:nbn:se:mdh:diva-36417OAI: oai:DiVA.org:mdh-36417DiVA: diva2:1140319
Conference
NFF
Projects
Framtidens arbetsmarknad
Available from: 2017-09-11 Created: 2017-09-11 Last updated: 2017-09-21

Open Access in DiVA

fulltext(507 kB)7 downloads
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Type fulltextMimetype application/pdf

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Lindell, Eva
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf