The purpose of this paper is to explore how fund mangers, as cultured observers, make sense of social, environmental and ethical (SEE) information about companies. The paper uses a qualitative research approach involving in depth interviews with fund managers in Sweden. The analysis is influenced by a combination of system and network theories where social networks are imposed on fund managers when they make sense of corporate information. With reference to a growing SRI market, the rationales of social forces imposed on fund managers do not seem to have changed in order for them to include social aspects. Instead, these aspects are taken care of elsewhere in organizations, leaving fund managers as nodes in social networks, outside. However, if social aspects become an issue for the market positioning of companies, they could probably make more of a difference to the rationales of social forces surrounding fund managers.