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Robots of the future are coming, are you ready?: A study investigating consumers' acceptance of robotics
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2017 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Abstract

Date:                                     2017/06/05

Level:                                    Master thesis in Business Administration, 15 credits

Institution:                                       School of Business, Society and Engineering, Mälardalen University

Authors:                              Wilma de Boer                                                Jenny-Maria Åström

                                                  (91/10/29)                                                       (87/06/30)

Title:                                      Robots of the future are coming, are you ready?

Tutor:                                    Cecilia Lindh

Keywords:                          Robotics, technology acceptance, future robots, trust, innovation, UTAUT

Research

questions:                          - How can consumer acceptance of robots be studied as an international phenomenon?

                                                  - What are the implications of robot acceptance for consumers?

Purpose:                             The purpose of this study is to investigate the acceptance-level internationally, because of the future increase of new technology in the form of robotics.

Method:                             A quantitative research method was conducted in this study. The data collection was done by a survey, via non-probability sampling.

Conclusion:                       The findings of this study show that trust, anxiety and personal innovativeness influence the acceptance of robots internationally, while social influence does not affect the acceptance of the new technology in the context of robotics.

Place, publisher, year, edition, pages
2017.
Keywords [en]
Robotics, technology acceptance, future robots, trust, innovation, UTAUT
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-36252OAI: oai:DiVA.org:mdh-36252DiVA, id: diva2:1134108
Supervisors
Examiners
Available from: 2018-01-14 Created: 2017-08-17 Last updated: 2018-01-14Bibliographically approved

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CiteExportLink to record
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