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CUSTOMER UNCERTAINTY: The relationship between psychic distance and consumer behavior towards purchasing from foreign online retailers
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2017 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study provides an examination of the link between psychic distance and consumers’ behavior towards purchasing from foreign online retailers. A self-administered online survey, with an observation unit of 123 respondents is provided for data collection. The findings from the data imply that psychic distance is valid from a level of high uncertainty. The level of uncertainty decreases as customers gain knowledge externally, access of relevant knowledge builds trust for the customer with the foreign online retailer.

Place, publisher, year, edition, pages
2017. , 53 p.
Keyword [en]
psychic distance, uncertainty, values, consumer behavior, online shopping, foreign online retailer
National Category
Social Sciences Social and Economic Geography
Identifiers
URN: urn:nbn:se:mdh:diva-36071OAI: oai:DiVA.org:mdh-36071DiVA: diva2:1120612
Subject / course
Miscellaneous
Supervisors
Examiners
Available from: 2017-08-08 Created: 2017-07-06 Last updated: 2017-08-08Bibliographically approved

Open Access in DiVA

fulltext(715 kB)6 downloads
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf