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Syns klimatsmart mat i konsumenters varukorgar?: En studie om ICA Sveriges konsumenters beteende och förhållande till klimatsmarta livsmedel
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Is climate-smart food, shown in consumers’ carts? : A study about ICA Sweden’s consumers’ behaviour and relation to climate-smart food (English)
Abstract [sv]

Syftet är att undersöka om en dagligvaruaktörs kommunikation av dess CSR-arbete med klimatfrågor har påverkat konsumenter till ett ändrat beteende gällande livsmedelsinköp. Undersökningen grundar sig i tidigare studier och vetenskapliga artiklar.  En kvalitativ samt kvantitativ metod har använts då insamlingen av primärdata genomfördes med en enkätundersökning med ICA Sverige ABs konsumenter samt en intervju med en representant från ICA Sverige AB. Undersökningen kom fram till att majoriteten av konsumenterna genomförde inköp av klimatsmart mat utifrån deras attityd. Å ena sidan, påverkar inte ICA Sverige AB konsumenterna till att genomföra inköp av klimatsmart mat. Å andra sidan, tillhandahåller de ett brett utbud som uppmuntrar konsumenterna till att göra det.

Abstract [en]

The purpose is to investigate whether a grocery operator’s communication of its CSR activities on climate issues has influenced consumers to a changed behaviour regarding food purchases. The study is based on previous studies and scientific articles. A qualitative and quantitative method has been used during the collection of primary data, conducted through a survey based on ICA Sweden AB’s consumers, and with an interview with a representative from ICA Sweden AB. It was discovered that the majority of the consumers purchases climate-smart food based on their attitude. However, ICA Sweden AB does not affect the consumers to make purchases of climatesmart food. Nevertheless, they provide a wide range of climatesmart food that encourage consumers to do so.

Place, publisher, year, edition, pages
2017. , 47 p.
Keyword [en]
Corporate Social Responsibility (CSR), ICA, consumer behaviour, communication, climate smart food
Keyword [sv]
Corporate Social Responsibility (CSR), ICA, Konsumentbeteende, Kommunikation, Klimatsmart mat
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-36042OAI: oai:DiVA.org:mdh-36042DiVA: diva2:1119796
Subject / course
Business Administration
Supervisors
Examiners
Available from: 2017-07-05 Created: 2017-07-04 Last updated: 2017-07-05Bibliographically approved

Open Access in DiVA

AlvarssonBodare_SjöstrandDahlin(3446 kB)5 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf