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Man får vad man betalar för: Ett arbete i hur visuell information bör matcha ett varumärkes budskap
Mälardalen University, School of Innovation, Design and Engineering.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Det här examensarbetet har skett i samarbete med Etteplan. Etteplan har efterfrågat en bruksanvisning som sänder ett specifikt budskap: premium.I detta arbete har det lagts fokus på den visuella utformningen av en bruksanvisning och dess betydelse för varumärket. Varumärkesteori, budskap, gestaltningsteorier, pop out effekter, informationsstruktur, papperskvalitet och teknisk illustration har studerats för att utreda hur detta kan utformas för att nå premiumkänslan. För att inhämta empiri har intervjuer och omvärldsanalys använts. Av omvärldsanalysens resultat har arbetet kunnat analysera, på ett systematiskt vis, hur andra aktörer utformar sina bruksanvisningar visuellt. Vidare har arbetet, utifrån resultatet av, teori och empiri gestaltat prototyper. Dessa prototyper har utvärderats och utvecklats och presenterats i gestaltningsförslaget.Att skapa något som upplevs som premium är en utmaning. Det är inte möjligt att peka på var exakt premiumkänslan kommer ifrån. Det är en summa av alla signaler som ett varumärke sänder till köparen. Allt ifrån kundservice, kvalitet, pris, bemötande av personal, visuell profil, miljöprofil och exempelvis en bruksanvisning. I min roll som informationsdesigner har min ambition varit att, skapa nya riktlinjer, för hur en bruksanvisning av premiumkvalitet ska utformas visuellt.

Abstract [en]

This project has been done in cooperation with Etteplan. Etteplan has requested a user manual that sends a specific message: premium.In this project, attention has been focused on the visual design of a user manual and its importance to the brand. Brand theory, messages, gesture theories, pop out effects, information structure, paper quality and technical illustration have been studied to investigate how this can be designed to reach the premium feeling. In order to gain empirical data, interviews and world-wide analysis have been used. From the results of the world-wide analysis, the work has been able to systematically analyze how other actors visualize their user user manuals. Furthermore, the work, based on the results of theory and empirical data, has produced prototypes. These prototypes have been evaluated and developed and presented in the draft proposal.Creating something that is experienced as a premium is a challenge. It is not possible to point out where exactly the premium feeling comes from. It is a sum of all signals that a brand sends to the buyer. Everything from customer service, quality, price, staffing, visual profile, environmental profile and, for example, an instruction manual. In my role as information designer, my ambition has been to, create new guidelines for how a premium quality manual should be visualized.

Place, publisher, year, edition, pages
2017. , 39 p.
Keyword [en]
Technical illustration
Keyword [sv]
Teknisk illustration
National Category
Design Engineering and Technology
Identifiers
URN: urn:nbn:se:mdh:diva-35960OAI: oai:DiVA.org:mdh-35960DiVA: diva2:1115851
External cooperation
Etteplan AB
Subject / course
Information Design
Presentation
2017-06-01, Eskilstuna, 14:00 (Swedish)
Supervisors
Examiners
Available from: 2017-07-03 Created: 2017-06-27 Last updated: 2017-07-03Bibliographically approved

Open Access in DiVA

fulltext(3166 kB)6 downloads
File information
File name FULLTEXT01.pdfFile size 3166 kBChecksum SHA-512
532893310305a2c2872c25e1e3b372fe8998e6c8fad87e59f6aa5771c3c7224738bf3d2d7206139c672fe09699d57e20baaecc1a03e932a0fe36c8acf51de4fc
Type fulltextMimetype application/pdf

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School of Innovation, Design and Engineering
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf