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Challenges in managing new product introduction projects: An explorative case study
Mälardalen University, School of Innovation, Design and Engineering, Innovation and Product Realisation.ORCID iD: 0000-0002-7512-4425
(English)In: 21st International Conference on Engineering Design ICED17Conference paper (Refereed)
Abstract [en]

In today’s market conditions, manufacturing companies are under pressure to constantly launch new products or product variants to the market in short intervals. The introduction of new products poses managerial implications on the existing production systems and their processes. Hence, the production organisations are increasingly involving in the new product development since the beginning of the project as they are responsible for the product introduction. The project management of new product introduction therefore play a significant role in the success of new product development. The existing literature covers a wide range of issues and disturbances in the product introduction process in different industries. However, little research exists on the management of new product introduction projects from a project management perspective especially from the viewpoint of production. Based on a case study at a manufacturing company, this paper examines the challenges in managing new product introduction projects in the production organisation. The study identified nine key challenges in the management of new product introduction projects which are associated to the resources, time-readiness and schedule, gated administration, ways of working, communication and time-sharing, learning, business case, co-ordination and alignment, and competences.

Keyword [en]
New product development, product introduction, project management, industrialisation, production system development.
National Category
Production Engineering, Human Work Science and Ergonomics
Identifiers
URN: urn:nbn:se:mdh:diva-35466OAI: oai:DiVA.org:mdh-35466DiVA: diva2:1108085
Conference
21st International Conference on Engineering Design ICED17, 21 Aug 2017, Vancouver, Canada
Projects
XPRESOrganizing Experience Feedback Loops for Production Innovation (FeedInn)
Available from: 2017-06-12 Created: 2017-06-12 Last updated: 2017-06-12

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
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  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
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  • asciidoc
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