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Media instructions and visual behavior: An eye-tracking study investigating visual literacy capacities and assembly efficiency.
Mälardalen University, School of Innovation, Design and Engineering, Innovation and Product Realisation. Dalarna University, Sweden.
Mälardalen University, School of Innovation, Design and Engineering, Innovation and Product Realisation. (Human Centered Design)ORCID iD: 0000-0001-9057-0063
Mälardalen University, School of Innovation, Design and Engineering, Innovation and Product Realisation. Dalarna University, Sweden. (Information Design)ORCID iD: 0000-0003-2006-4522
Mälardalen University, School of Innovation, Design and Engineering, Innovation and Product Realisation. (Information Design)ORCID iD: 0000-0002-6229-2673
2014 (English)In: Analyzing Cognitive Processes during Design: Proceedings of the HBiD 2014, 2014Conference paper (Refereed)
Abstract [en]

This pilot study aims at illuminating human visual behavior in the interaction with pictorial instructions. The study is a multi disciplinary effort and is informed by the connection between gaze and attention as well as certain aspects of the Visual Literacy field and reveals a few basic visual behavior tendencies related to certain specific pictorial instruction types. By doing so, it is also an evaluation of the usefulness of a methodological framework consisting of six measures.The analysis of this paper is primarily based on eye-tracking data. In addition, an observed assembly that generated video and sound recordings is also part of the method. In the study 12 Film/TV- production students (out of which there is complete data from 9 informants) interacted with three types of types of visual instructions of the same assembled object, a solar powered toy.

Place, publisher, year, edition, pages
2014.
National Category
Design Applied Psychology Human Aspects of ICT
Research subject
Innovation and Design
Identifiers
URN: urn:nbn:se:mdh:diva-35648ISBN: 978-3-906327-02-0 (print)OAI: oai:DiVA.org:mdh-35648DiVA: diva2:1107346
Conference
International Conference on Human Behavior in Design, Ascona, Switzerland, 14-17 October 2014
Available from: 2017-06-09 Created: 2017-06-09 Last updated: 2017-06-12Bibliographically approved

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http://www.hbid.net/HBiD_2014_Analyzing_Cognitive_Processes.pdf

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Eriksson, YvonneSwenberg, ThorbjörnJohansson, Peter
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf