Abstract: The overall research focus in the study is how photographs can be used in workplace innovation processes. This work-in-progress paper discusses photo-supported group discussions on innovation as an approach to incorporate employees in the development of a radically innovative culture. The method involves managers and engineers in a process that transforms their conceptions of innovation into visuals and words, and provides a possibility for collective reflection based on these formulations. Enabling all employees to use their experiences and knowledge in workplace innovation is an opportunity being pursued in Sweden. The paper is a starting point to discuss whether or not the method of photo supported discussion on innovation could be helpful to support a shift to a radically innovative culture. The concepts of downloading or presencing are introduced to analyse the method.