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Value logics for service innovation in a product-centric manufacturing Company
Mälardalen University, School of Innovation, Design and Engineering, Innovation and Product Realisation.ORCID iD: 0000-0003-1902-5155
Mälardalen University, School of Innovation, Design and Engineering, Embedded Systems.ORCID iD: 0000-0002-7512-4425
Luleå University of Technology, Sweden.
(English)In: Service Business An International Journal SBUSArticle in journal (Refereed) Submitted
Abstract [en]

Product-centric companies are focusing on service innovation has increasingly becoming a part of a business strategy. Nevertheless companies have to overcome many hurdles to realize the benefits. Based on a case study of a service innovation journey in a process automation company, this paper aims to identify the drivers for and challenges in introducing service offerings in a product-centric company. Furthermore, how the company addressed these challenges by moving away from the established waterfall model of product innovation to the agile and virtual IT based service innovation model is discussed. The paper concludes by summarizing important learnings from the case.

Keyword [en]
Service innovation, Product-related services, Servitization, Value logic, Service-dominant logic.
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:mdh:diva-35465OAI: oai:DiVA.org:mdh-35465DiVA: diva2:1104192
Projects
SIMGIC - Service Innovation Management in Global Industrial Companies
Available from: 2017-05-31 Created: 2017-05-31 Last updated: 2017-05-31Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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