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Trust in financial transaction providers: A qualitative study of Swedish Millennials and the trust they place in banks and alternative financial transaction providers.
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2016 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Purpose: Firstly, to investigate if the decline of trust in traditional financial transaction providers, namely banks, has resulted in an increase of trust in Alternate Financial Transaction Providers (AFTP). Secondly, to identify antecedents to building trust in AFTP held by Swedish Millennials.

Methodology: Qualitative research consisting of focus groups were used to collect primary data. A total of three focus group were held, excluding a trial session. Participants in the focus groups were Swedes between 22 and 30 years of age (Swedish Millennials).

Findings: That trust in banks amongst Swedish Millennials is decreasing. Concurrently, there is a general willingness of Swedish Millennials to trust AFTP given the presence of certain antecedents (human, technological and organisational). 

Place, publisher, year, edition, pages
2016. , p. 43
Keywords [en]
Antecedents, Alternative Financial Transaction Providers, Banks, Financial Technology, Peer to Peer, Swedish Millennials, Trust
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-35045OAI: oai:DiVA.org:mdh-35045DiVA, id: diva2:1083298
Subject / course
Business Administration
Supervisors
Examiners
Available from: 2017-04-07 Created: 2017-03-20 Last updated: 2017-04-07Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf