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Deciding about electricity usage: A thesis on market incentives to steal focus from electricity consumers
Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.ORCID iD: 0000-0002-5784-877X
2016 (English)Conference paper, Oral presentation with published abstract (Other academic)
Abstract [en]

The electricity systems in the world will go through dramatic development to reach the sustainable and fully-renewable state of which politicians aim for. Flexibility is a key-word in such a system, and to achieve high levels of flexibility in a cost-efficient way the demand-side of the electricity system and electricity market has to be activated, the common name for this approach is Demand Response. The purpose in the thesis proposal is to analyse the ways residential electricity consumer-behaviour can be changed, depending on the setup of the Demand Response program implemented in the electricity market, and in turn predict the potential flexibility of consumers in Swedish electricity system context. The analysis will contribute to the development of consumer behaviour research for markets connected to infrastructural systems, with its focus on market setup parameters beyond market price, specifically incorporating multiple aspects of time. The main research topics which could contribute to this analysis are primarily economic preference theory together with bounded rationality incorporating aspects of time and intuitive decisions. The analysis is built up by an understanding of the context of these decisions through service management theory in the specific practice of a national infrastructure. These theories have all been used separately to understand market behaviour and will be combined in this interdisciplinary analysis of future behaviour on the electricity market.

Place, publisher, year, edition, pages
2016.
Keyword [en]
infrastructural system services, intuitive decision-making, preference theory, price elasticity, time-dependent consumption
National Category
Economics Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-34970OAI: oai:DiVA.org:mdh-34970DiVA: diva2:1077563
Conference
4th Nordic Conference on Industrial Engineering and Management (ScAIEM), 28-30 November 2016, Luleå, Sweden
Projects
Flexibla elkunders roll i ett framtida förnybart kraftsystem
Funder
Swedish Energy Agency, P39736-1
Available from: 2017-02-28 Created: 2017-02-28 Last updated: 2017-02-28Bibliographically approved

Open Access in DiVA

sammanfattning(84 kB)6 downloads
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Type summaryMimetype application/pdf

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Kovala, Tommy

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf