The electricity systems in the world will go through dramatic development to reach the sustainable and fully-renewable state of which politicians aim for. Flexibility is a key-word in such a system, and to achieve high levels of flexibility in a cost-efficient way the demand-side of the electricity system and electricity market has to be activated, the common name for this approach is Demand Response. The purpose in the thesis proposal is to analyse the ways residential electricity consumer-behaviour can be changed, depending on the setup of the Demand Response program implemented in the electricity market, and in turn predict the potential flexibility of consumers in Swedish electricity system context. The analysis will contribute to the development of consumer behaviour research for markets connected to infrastructural systems, with its focus on market setup parameters beyond market price, specifically incorporating multiple aspects of time. The main research topics which could contribute to this analysis are primarily economic preference theory together with bounded rationality incorporating aspects of time and intuitive decisions. The analysis is built up by an understanding of the context of these decisions through service management theory in the specific practice of a national infrastructure. These theories have all been used separately to understand market behaviour and will be combined in this interdisciplinary analysis of future behaviour on the electricity market.