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Extending the Role of Consumers: From Marketing Targets to Participants in Business Networks
Mälardalen University, School of Business, Society and Engineering. (MIBE)ORCID iD: 0000-0001-8220-6085
2016 (English)In: Extending the Business Network Approach: New Territories, New Technologies, New Terms / [ed] Thilenius, P., Pahlberg, C., & Havila, V., Springer, 2016Chapter in book (Refereed)
Place, publisher, year, edition, pages
Springer, 2016.
National Category
Economics and Business
Research subject
Industrial Economics and Organisations
Identifiers
URN: urn:nbn:se:mdh:diva-34877DOI: 10.1057/978-1-137-53765-2_4Scopus ID: 2-s2.0-84978344948OAI: oai:DiVA.org:mdh-34877DiVA: diva2:1074781
Available from: 2017-02-16 Created: 2017-02-16 Last updated: 2017-02-16Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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More styles
Language
  • de-DE
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