2016 (English)Conference paper, Abstract (Refereed)
One of the requirements that practitioners have on educators is to prepare students for their future professions. A task for educators is therefore to introduce teaching methods and procedures for students that encourage them to develop their analytical skills and ability to solve real-world business problems. In this paper, we introduce a pedagogical tool named ‘The Game’ to help educators with this task.
The general pedagogical idea of ‘The Game’ is to create a learning environment which allows students to be actively engaged in their learning process. It was developed to reinforce the importance of intercultural collaboration and negotiation as well as allowing them to be able to reflect on business-behavior directly instead of using case-studies.
The game is based on a market where students get to experience business undertakings. The game is designed for international master students (representing on average between 10-15 countries) but can be used in a monocultural setting as well. The game will allow them to get more insights into strategy, marketing, management, organization and pricing.
Place, publisher, year, edition, pages
Teaching, Teaching methods, Pedagogical tool, Strategic Management, International Business, International Marketing, Master Students
Economics and Business
IdentifiersURN: urn:nbn:se:mdh:diva-34582OAI: oai:DiVA.org:mdh-34582DiVA: diva2:1061652
Academy of International Business 2016 Annual Meeting. Presented in Teaching IB (Special Track)