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VALUE PROPOSITION ALIGNMENT: ESTIMATING SUSTAINABLE SELF-SERVICE TECHNOLOGY INITIATIVES: AN EXTENDED ABSTRACT
Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation. (Industriella nätverk och IT)ORCID iD: 0000-0001-7334-2480
University of Richmond, USA.
University of Richmond, USA.
2016 (English)In: Creating Marketing Magic and Innovative Future Marketing Trends, 2016Conference paper, Abstract (Refereed)
Place, publisher, year, edition, pages
2016.
Keyword [en]
Self-service technology, value proposition, corporate social responsibility, service-dominant logic
National Category
Business Administration
Research subject
Industrial Economics and Organisations
Identifiers
URN: urn:nbn:se:mdh:diva-34575OAI: oai:DiVA.org:mdh-34575DiVA: diva2:1060992
Conference
American Marketing Science (AMS) Annual Conference 2016, Orlando
Projects
Grön e-tjänsteutveckling för fastighetsbranschen
Funder
Swedish Energy Agency, P38203-1
Available from: 2016-12-30 Created: 2016-12-30 Last updated: 2017-01-11Bibliographically approved

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http://www.ams-web.org/events/EventDetails.aspx?id=669094

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Total: 33 hits
CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf