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VALUE PROPOSITION ALIGNMENT: ESTIMATING SUSTAINABLE SELF-SERVICE TECHNOLOGY INITIATIVES: AN EXTENDED ABSTRACT
Ekman, Peter
Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
(Industriella nätverk och IT)
ORCID iD:
0000-0001-7334-2480
Raggio, Randle
University of Richmond, USA.
Thompson, Steven
University of Richmond, USA.
2016 (English)
In:
Creating Marketing Magic and Innovative Future Marketing Trends, 2016
Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
2016.
Keywords [en]
Self-service technology, value proposition, corporate social responsibility, service-dominant logic
National Category
Business Administration
Research subject
Industrial Economics and Organisations
Identifiers
URN:
urn:nbn:se:mdh:diva-34575
Scopus ID:
2-s2.0-85125195890
OAI: oai:DiVA.org:mdh-34575
DiVA, id:
diva2:1060992
Conference
American Marketing Science (AMS) Annual Conference 2016, Orlando
Projects
Grön e-tjänsteutveckling för fastighetsbranschen
Funder
Swedish Energy Agency, P38203-1
Available from:
2016-12-30
Created:
2016-12-30
Last updated:
2022-03-09
Bibliographically approved
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http://www.ams-web.org/events/EventDetails.aspx?id=669094
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modern-language-association-8th-edition
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modern-language-association-8th-edition
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