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Developing sustainability service technology abilities: An exploratory case study
Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.ORCID iD: 0000-0001-7334-2480
University of Richmond, USA.
University of Richmond, USA.
2016 (English)In: Change and Transformations of Markets, Relationships and Networks / [ed] Krzysztof Fonfara, Zygmunt Waśkowski and Milena Ratajczak-Mrozek, 2016Conference paper (Refereed)
Abstract [en]

Although markets are flooded with digital services to help consumers, B2B marketers have to a lesser degree developed technology-based services that support their customers. B2B firms that engage in new technology-based self-service (TBSS) do not only have to develop and exploit resources within their firm; they must also secure resources through relationships with partner firms such as IT vendors, software developers, and so forth. In doing this, they will confront both their own and other industrial networks’ different institutional logics. This study utilizes IMP and service-dominant logic (SDL) thinking as a mean to assess the challenges firms face when they aim to redefine their offering to include TBSS. Through an explorative and grounded case study research design focusing a sustainable TBSS, we develop an emerging conceptual framework that presentations the abilities required for developing and managing TBSSs. Besides developing this framework that comes with managerial implications, the paper access the usefulness of bridging IMP and SDL thinking by acknowledging the institutional logics that are at play in different networks.

Place, publisher, year, edition, pages
2016.
Keyword [en]
Technology-based self-service, Business networks, IMP research, Service-dominant logic, Institutional logic
National Category
Business Administration
Research subject
Industrial Economics and Organisations
Identifiers
URN: urn:nbn:se:mdh:diva-34572OAI: oai:DiVA.org:mdh-34572DiVA: diva2:1060957
Conference
Industrial Marketing and Purchasing (IMP) Conference
Projects
Grön e-tjänsteutveckling för fastighetsbranschen
Funder
Swedish Energy Agency, 38203-1
Available from: 2016-12-30 Created: 2016-12-30 Last updated: 2017-01-11Bibliographically approved

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http://ue.poznan.pl/en/aktualnosci,c16/aktualnosci,c15/swiatowy-kongres-marketingu,a41223.html

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf