Developing and implementing ways to measure sustainability (i.e., indicators) need to cope with rivalry and conflicts in institutional logics to become a useful tool when planning and initiating actions for sustainable development. This paper reports on the structure of a current research project and elaborates on early research results. The aim is to initiate a discussion regarding new challenges and explore potential research directions on the matter of institutional logics and sustainable development when developing smart indicators. The paper presents the initial theoretical framework focusing institutional logics and the methodological structure.