Information and the design of information effect the situation in control rooms for automated industrial processes. The design conveys to the operators the state and changes of state of the process. According to the common view among control room equipment developers, issues for design in highly automated control rooms, include the operators likely ignoring information, being bored and are not noticing variations until the variation triggers an alarm. Such problems can have economic and environmental consequences. In the highly automated control rooms of the future, these risks of can be dealt with from various point of view. The current thinking behind human-computer interaction (HCI) design is engineering the human factor instead of understanding the human situation. Visionary areas in computing might convert HCI product development processes to design-driven processes that focus on user experience. The TAIPA research project presented in this paper focuses on the user experience in two control rooms. Based on the results and previous research, we examine how the information might be given a tangible and ambient design to engage operators. This paper presents illustrations of aspects of future design for the control room.