https://www.mdu.se/
mdu.se
Publications
Please wait ...
Simple search
Advanced search -
Research publications
Advanced search -
Student theses
Statistics
English
Svenska
Norsk
Jump to content
Change search
Search
Search
Only documents with full text in DiVA
Cite
Export
BibTex
CSL-JSON
CSV 1
CSV 2
CSV 3
CSV 4
CSV 5
CSV all metadata
CSV all metadata version 2
RIS
Mods
MARC-XML
ETDMS
Link to record
Permanent link
https://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-19457
Direct link
http://mdh.diva-portal.org/smash/record.jsf?pid=diva2:631408
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
More languages
Output format
html
text
asciidoc
rtf
html
text
asciidoc
rtf
Create
Close
En känsla för mode: att skapa gemensamt värde genom sinnesmarknadsföring i modebutik
Eriksson, Jenny
Mälardalen University, School of Business, Society and Engineering.
2013 (Swedish)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2013. , p. 50
Keywords [en]
sensory marketing, experiences, brand, value, co-value, fashion companies, fashion boutique
Keywords [sv]
sinnesmarknadsföring, upplevelser, varumärke, värde, co-value, modeföretag, modebutik
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:mdh:diva-19457
OAI: oai:DiVA.org:mdh-19457
DiVA, id:
diva2:631408
Subject / course
Business Administration
Supervisors
Melen, Sara
Mälardalen University, School of Business, Society and Engineering.
Examiners
Lindh, Cecilia
Mälardalen University, School of Business, Society and Engineering.
Available from:
2013-06-27
Created:
2013-06-20
Last updated:
2013-06-27
Bibliographically approved
Open Access in DiVA
fulltext
(1134 kB)
892 downloads
File information
File name
FULLTEXT01.pdf
File size
1134 kB
Checksum
SHA-512
c75e879402bc0cf06a7c4b2c58d3f09e28ec69c10d5c766ee63202810714029616d453639d24ba0842d70a01a6245bc4ad4c5152ebd3a33b5400b99e528ad0a4
Type
fulltext
Mimetype
application/pdf
By organisation
School of Business, Society and Engineering
On the subject
Business Administration
Search outside of DiVA
Google
Google Scholar
Total: 892 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available
urn-nbn
Altmetric score
urn-nbn
Total: 854 hits
Cite
Export
BibTex
CSL-JSON
CSV 1
CSV 2
CSV 3
CSV 4
CSV 5
CSV all metadata
CSV all metadata version 2
RIS
Mods
MARC-XML
ETDMS
Link to record
Permanent link
https://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-19457
Direct link
http://mdh.diva-portal.org/smash/record.jsf?pid=diva2:631408
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
More languages
Output format
html
text
asciidoc
rtf
html
text
asciidoc
rtf
Create
Close
v. 2.43.0
|
WCAG
|
Mälardalen University Library
|
DiVA Log in
DiVA
Logotyp