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Factors Influencing the Cell Phone Brand Loyalty of Swedish Generation Y.
Ahmed, Shehzad
Mälardalen University, School of Business, Society and Engineering.
Moosavi, Zahra
Mälardalen University, School of Business, Society and Engineering.
2013 (English)
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2013. , p. 56
Keywords [en]
Generation Y, Brand Loyalty, Mobile Phone, Sweden
National Category
Engineering and Technology
Identifiers
URN:
urn:nbn:se:mdh:diva-19134
OAI: oai:DiVA.org:mdh-19134
DiVA, id:
diva2:626233
Supervisors
Lampou, Konstantin
Mälardalen University, School of Business, Society and Engineering.
Examiners
Maaninen Olsson, Eva
Mälardalen University, School of Business, Society and Engineering.
Available from:
2013-06-17
Created:
2013-06-07
Last updated:
2013-06-17
Bibliographically approved
Open Access in DiVA
Master Thesis
(2120 kB)
28710 downloads
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FULLTEXT01.pdf
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eaab0f35aaf7df5122f947a7907079f4a2bca546464beb4d097567d07632afac21b54ce75e5459a9008edf4b7eef1bdd0e28d6a23570ca050c2bae6f705f3e6e
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Direct link
http://mdh.diva-portal.org/smash/record.jsf?pid=diva2:626233
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
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text
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html
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