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Designing a process for a monopoly to transform to a free market competitor -the swedish pharmacy system
Munktell Science Park, Sweden.
Ekman Consulting AB.
Mälardalens högskola, Akademin för innovation, design och teknik.
2011 (engelsk)Inngår i: ICED 11 - 18th International Conference on Engineering Design - Impacting Society Through Engineering Design, 2011, s. 153-163Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

The purpose of this paper is to discuss how a political driven transition of a large company, Apoteket AB in Sweden with 12,000 employees - the pharmacy state monopoly - can be designed and managed to become a free market competitive player. The reregulation process, with a great variety of stakeholders involved, has since 2006 been followed, documented and analyzed. In the domain of pharmacy products and services - essential for health and well-being - a design and innovation process must be handled with care for balancing pharmaceutical and business strategies. The research contribution and expected learning outcome of this paper are to give insights; first on processes and methods for organizational designs and transformation; second to get experience from designing and implementing a management strategy to lead the reregulation to success; and third to get knowledge on how traditional professional roles can be changed and developed by designing a process with clear goals, conscious learning and a communicative strategy. Copyright © 2002-2012 The Design Society. All rights reserved.

sted, utgiver, år, opplag, sider
2011. s. 153-163
Serie
ICED 11 - 18th International Conference on Engineering Design - Impacting Society Through Engineering Design ; 3
Emneord [en]
Innovation management, Management, Mindsets, Organizational design, Organizational learning, Professional roles, Organizational designs, Professional role, Competition, Product design
HSV kategori
Identifikatorer
URN: urn:nbn:se:mdh:diva-15987ISBN: 9781904670230 (tryckt)OAI: oai:DiVA.org:mdh-15987DiVA, id: diva2:581429
Konferanse
18th International Conference on Engineering Design, ICED 11, 15 August 2011 through 18 August 2011, Copenhagen
Tilgjengelig fra: 2013-01-02 Laget: 2012-10-29 Sist oppdatert: 2013-01-02bibliografisk kontrollert

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