mdh.sePublikationer
Ändra sökning
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
FACTORS DETERMINING CUSTOMERS’ ADOPTION OF INTERNET BANKING: A Quantitative Study of Swedish Customers
Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling.
Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling.
2012 (Engelska)Självständigt arbete på avancerad nivå (magisterexamen), 40 poäng / 60 hpStudentuppsats (Examensarbete)
Abstract [en]

Title: Factors determining customers’ adoption of internet bankingResearch

Question: Which factors are important for Swedish customers in the adoption of internet banking?

Purpose: The purpose of this study is to identify and analyze the most important factors that can influence the adoption of internet banking by Swedish customers. We focus on the adoption of internet banking by taking into account customer point of view.

Methodology: This study employs qualitative as well as quantitative research methods. The qualitative research is conducted by collecting secondary data from full text databases of Mälardalen University, whereas quantitative research is conducted using survey research method. Moreover, this study is based on the deductive approach as conclusions are drawn from theories.

Questionnaire Survey: For this study, authors have designed a pre-coded questionnaire and distributed in three cities i.e. Västerås, Eskilstuna and Växjö. Total 420 responses were collected, out of which 402 were found to be complete and therefore used for the purpose of analysis.

Target Group: Target readers of this research are academic and professional readers as well as banks.

Conclusion: There are numerous factors which are important for the adoption of internet banking by customers. However, the literature and survey results indicate that web usability, security, information quality, trust, service quality, convenience and privacy are the most important factors in the adoption of internet banking.

Keywords: Internet banking, e-banking, B2C E-Commerce, technology adoption, TAM.

Ort, förlag, år, upplaga, sidor
2012. , s. 64
Nationell ämneskategori
Annan data- och informationsvetenskap
Identifikatorer
URN: urn:nbn:se:mdh:diva-15346OAI: oai:DiVA.org:mdh-15346DiVA, id: diva2:555416
Ämne / kurs
IT-ekonomi
Presentation
2012-06-29, Mälardalens Högskola, Västerås, 13:32 (Engelska)
Uppsök
teknik
Handledare
Examinatorer
Tillgänglig från: 2012-09-21 Skapad: 2012-09-20 Senast uppdaterad: 2018-01-12Bibliografiskt granskad

Open Access i DiVA

FACTORS DETERMINING CUSTOMERS’ ADOPTION OF INTERNET BANKING(1723 kB)3809 nedladdningar
Filinformation
Filnamn FULLTEXT01.pdfFilstorlek 1723 kBChecksumma SHA-512
a9be8d46937c7cff7e12f74769962297744cfffedcaacb189d33199a04fcc8b2d01d107e41d66cbb38d228dbda14fb3a00e1dc62c3e7ac452902fae5405ff6f8
Typ fulltextMimetyp application/pdf

Av organisationen
Akademin för hållbar samhälls- och teknikutveckling
Annan data- och informationsvetenskap

Sök vidare utanför DiVA

GoogleGoogle Scholar
Totalt: 3809 nedladdningar
Antalet nedladdningar är summan av nedladdningar för alla fulltexter. Det kan inkludera t.ex tidigare versioner som nu inte längre är tillgängliga.

urn-nbn

Altmetricpoäng

urn-nbn
Totalt: 915 träffar
RefereraExporteraLänk till posten
Permanent länk

Direktlänk
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annat format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annat språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf