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Agents, design and creativity: A postproduction analysis
Mälardalens högskola, Akademin för innovation, design och teknik, Innovation och produktrealisering. Dalarna University, Sweden. (Information Design)ORCID-id: 0000-0003-2006-4522
Dalarna University, Sweden; Stockholm University, Sweden.
(Engelska)Artikel i tidskrift (Refereegranskat) Submitted
Abstract [en]

The purpose of this paper is to clarify major issues in production planning and collaboration in the making of assemblies of moving images and soundtracks (postproduction of film, TV-programs et cetera). We argue that worker creativity in the making of such assemblies is constrained by the digitalization of production technology. We also argue that the members of each craft that collaborate in the process have their own set of aesthetic and technical problems that need to be solved and that the possible solutions are constrained by the creative space accorded to each craft. Participants do not necessarily subscribe to this idea and any theoretical understanding of the process must also account for the variety of notions put forward by the agents. We give examples from the Swedish TV show, Värsta Språket, from interviews and technical writing in order to clarify and support these arguments.

Nyckelord [en]
moving image production, audiovisual design, crafts, creative spaces, agents, digital moving image materiality
Nationell ämneskategori
Design Mediateknik
Forskningsämne
innovation och design
Identifikatorer
URN: urn:nbn:se:mdh:diva-14086OAI: oai:DiVA.org:mdh-14086DiVA, id: diva2:484926
Projekt
Audiovisuella Medier
Forskningsfinansiär
EU, Europeiska forskningsrådetTillgänglig från: 2012-01-27 Skapad: 2012-01-27 Senast uppdaterad: 2020-01-29Bibliografiskt granskad
Ingår i avhandling
1. Postproduction Agents: Audiovisual Design and Contemporary Constraints for Creativity
Öppna denna publikation i ny flik eller fönster >>Postproduction Agents: Audiovisual Design and Contemporary Constraints for Creativity
2012 (Engelska)Licentiatavhandling, sammanläggning (Övrigt vetenskapligt)
Abstract [en]

Moving images and sounds are processed creatively after they have been recorded or computer generated. These processes consists of design activities carried out by workers that hold ‘agency’ through the crafts they exercise, because these crafts are defined by the Moving Image Industry and are employed in practically the same way regardless of company.

This thesis explores what material constraints there are for such creativity in contemporary Swedish professional moving image postproduction. The central aspects concern digital material, workflow and design work as distributed activities. These aspects are coupled to production quality and efficiency at the postproduction companies where production takes place.

The central concept developed in this thesis is ‘creative space’ which links quality and efficiency in moving image production to time for creativity, capacity of computer tools, user skills and constitution of digital moving image material. Creative spaces are inhabited by design agents, and might expand or shrink due to material factors. Those changes are coupled to parallel changes in quality and efficiency.

Ort, förlag, år, upplaga, sidor
Västerås: Mälardalen University, 2012. s. 58
Serie
Mälardalen University Press Licentiate Theses, ISSN 1651-9256 ; 148
Nyckelord
film production, moving image, audiovisual communication, information design, filmproduktion, rörlig bild, audiovisuell kommunikation, informationsdesign
Nationell ämneskategori
Design Mediateknik Medie- och kommunikationsvetenskap
Forskningsämne
innovation och design
Identifikatorer
urn:nbn:se:mdh:diva-14083 (URN)978-91-7485-057-4 (ISBN)
Presentation
2012-02-24, TV-studion, Högskolan Dalarnas Mediehus, Kaserngården 15, Falun, 13:00 (Svenska)
Opponent
Handledare
Projekt
Audiovisuella Medier
Tillgänglig från: 2012-01-27 Skapad: 2012-01-27 Senast uppdaterad: 2013-12-03Bibliografiskt granskad

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Swenberg, Thorbjörn

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