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‘‘How can marketing research help innovative SMEs in exploitation of international opportunities in their early internationalization? ’’ A Swedish Case Study: Role of Market Research in internationalization of SMEs
Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling. (2221)
Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling. (2221)
2009 (engelsk)Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
Abstract [en]

DateMay 29th, 2009LevelMaster Thesis in International MarketingAuthorsShahid Kalim Khan: Körsbärsvägen 4b, LAG 218, 11423 Stockholm, Sweden Mob: +46 700641495 Email: iamkalim@gmail.comAdeel Asghar: Rum 235, Kallgatan 1 B, 63226 Eskilstuna, Sweden Mob: +46 700783841 Email: adeel1031@gmail.comTutorDaniel TolstoyTitleHow can marketing research help innovative SMEs in exploitation of international opportunities in their early internationalization? A Swedish Case StudyPurposeSMEs are well known for their innovative and risk taking approach. This study aims at providing them with a strategic framework or method to analyze the marketability of their products or services and exploit internationalization opportunities. It also focuses on helping them in reducing their risks linked with cross border business opportunities.Methodology/DesignThis research is performed through case study method. A new conceptual model has been developed by integrating relevant standard approaches within field of research. This model has been further explained by implementing it on case company (Widforss).ConclusionsThis study claims to make a significant and creative contribution to the field of SMEs internationalization through two theoretical models named as International SME Model of Innovation Exploitation (ISMIE) and Proactive International Entrepreneurship model (PIE). Both of these models use marketing research as key success factor. However, sufficient empirical evidences could not be provided due to limitations. Whereas, the practical contribution for the case firm named as Widforss industries is very evident.

sted, utgiver, år, opplag, sider
2009. , s. 95
Emneord [en]
SMEs, SME Internationalization, Pre Internationalization strategies of SMEs, Role of Market Research in Internationalization of SMEs
HSV kategori
Identifikatorer
URN: urn:nbn:se:mdh:diva-6368OAI: oai:DiVA.org:mdh-6368DiVA, id: diva2:224659
Presentation
2009-05-30, T2 017, Mälardalen University, Västerås campus, Vasteras, 14:00 (engelsk)
Uppsök
samhälle/juridik
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Examiner
Tilgjengelig fra: 2009-06-23 Laget: 2009-06-21 Sist oppdatert: 2009-06-23bibliografisk kontrollert

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