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Cultural Influence on Customer Expectation to Swedish Banking Service: Study of Swedish Banking Industry
Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling. (2222)
Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling. (2222)
2009 (engelsk)Independent thesis Advanced level (degree of Master (One Year)), 15 poäng / 22,5 hpOppgave
Abstract [en]

 

 

 

This thesis is a part of a larger collaboration between students during the spring semester of 2009. The aim was to work together in order to collect more data and allow deeper analysis in the specific area chosen by each student-group. The goal was to come up with advice for banks on how to target immigrants in Sweden.

During this process a common theoretical framework was decided on and a questionnaire was developed. The questionnaire was written in English and later translated to several other languages in order to reach some of the target groups that were not fluent in English.

The chosen structure of each paper was to write it more like an article than a “traditional” master thesis.

sted, utgiver, år, opplag, sider
2009. , s. 58
Emneord [en]
Culture elements, service quality, customer expectation, level of acculturation, banking service
HSV kategori
Identifikatorer
URN: urn:nbn:se:mdh:diva-6227OAI: oai:DiVA.org:mdh-6227DiVA, id: diva2:224174
Presentation
2009-05-29, 12:30 (engelsk)
Uppsök

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Tilgjengelig fra: 2009-06-25 Laget: 2009-06-14 Sist oppdatert: 2009-06-25bibliografisk kontrollert

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