mdh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Cultural Influence on Customer Expectation to Swedish Banking Service: Study of Swedish Banking Industry
Mälardalen University, School of Sustainable Development of Society and Technology. (2222)
Mälardalen University, School of Sustainable Development of Society and Technology. (2222)
2009 (English)Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
Abstract [en]

 

 

 

This thesis is a part of a larger collaboration between students during the spring semester of 2009. The aim was to work together in order to collect more data and allow deeper analysis in the specific area chosen by each student-group. The goal was to come up with advice for banks on how to target immigrants in Sweden.

During this process a common theoretical framework was decided on and a questionnaire was developed. The questionnaire was written in English and later translated to several other languages in order to reach some of the target groups that were not fluent in English.

The chosen structure of each paper was to write it more like an article than a “traditional” master thesis.

Place, publisher, year, edition, pages
2009. , p. 58
Keywords [en]
Culture elements, service quality, customer expectation, level of acculturation, banking service
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:mdh:diva-6227OAI: oai:DiVA.org:mdh-6227DiVA, id: diva2:224174
Presentation
2009-05-29, 12:30 (English)
Uppsok

Supervisors
Examiners
Available from: 2009-06-25 Created: 2009-06-14 Last updated: 2009-06-25Bibliographically approved

Open Access in DiVA

fulltext(0 kB)293 downloads
File information
File name FULLTEXT01.pdfFile size 0 kBChecksum SHA-512
8ac6a13204d52675750b17cb6089a0fdec4601bbb0a8663c9a9297f79d9519bde5ee0e2d042b294f3da69225c62bd0c13eb30238654407bdf2710bad0c7215c2
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Zhou, LuQiu, Chenyun
By organisation
School of Sustainable Development of Society and Technology
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar
Total: 293 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 208 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf