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Attractiveness of Swedish Market and Optimal Marketing Mix for Iranian pistachio
Mälardalen University, School of Sustainable Development of Society and Technology. (2333)
Mälardalen University, School of Business. (2333)
2009 (English)Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
Abstract [en]

Problem: To find out appropriate marketing strategies for Iraniandry-fruit company to enter the Swedish market.Purpose: To find out an optimal entry mode for “Nature’s PowerAB” to follow while entering Swedish market.Method: Exploratory research is used predominantly to gain adeeper understanding and insight of something. The designis far more flexible and dynamic than that of descriptiveresearch. The collected data helps us explore and learnabout the current situation of the Swedish market withreference to its uncontrollable and controllable elementsand also helps us develop a marketing mix for NaturePower AB.Conclusion: The conclusion of this Master Thesis has implications forpistachio importers to Sweden.

Place, publisher, year, edition, pages
2009.
Identifiers
URN: urn:nbn:se:mdh:diva-6257OAI: oai:DiVA.org:mdh-6257DiVA, id: diva2:223932
Presentation
T-2 017, Mälardalens högskola, Box 883, 721 23 Västerås, Sweden, Mälardalens högskola (English)
Uppsok

Supervisors
Examiners
Available from: 2009-06-24 Created: 2009-06-15 Last updated: 2009-06-24Bibliographically approved

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School of Sustainable Development of Society and TechnologySchool of Business

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf