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Assessing the impact of brand trust and brand image on consumer behavior during a time of crisis: Brand trust, Brand image, Consumer behavior during covid-19
Kimaro, Angela
Mälardalen University, School of Business, Society and Engineering.
(Group 9)
2022 (English)
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2022. , p. 48
Series
Mälardalen University Press Dissertations, ISSN 1651-4238
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:mdh:diva-60536
OAI: oai:DiVA.org:mdh-60536
DiVA, id:
diva2:1707817
Subject / course
Business Administration
Supervisors
Papaionnou, Stylianos, Senior Lecturer, Marketing and Strategy
Mälardalen University, School of Business, Society and Engineering.
Examiners
Maaninen-Olsson, Eva, Assistant Professor
Mälardalen University, School of Business, Society and Engineering.
Available from:
2023-01-25
Created:
2022-11-01
Last updated:
2023-01-25
Bibliographically approved
Open Access in DiVA
fulltext
(858 kB)
3986 downloads
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FULLTEXT01.pdf
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858 kB
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ae104eb896b3389cfca67ae13e7558fa177dbbdb95f25016694ec73298451b853811e6b0a20edceb2fd3762b5761fc43da6e0bc49b76dcbc64c9a90b003d22fc
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fulltext
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Business Administration
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Total: 3987 downloads
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http://mdh.diva-portal.org/smash/record.jsf?pid=diva2:1707817
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
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