With the increasing realization that boundaries are constructed in relation to certain “differences” that make up an organizational “inside” in relation to its “outside”, organizational scholars have intensified their studies of how identities are hosted and managed within organizations. Less known, however, is the wish of organizations to disrupt and destabilize their members’ subjectification to the organization by inviting them to with personally challenging experiences and curated surprises. To explore this type of intentional disruptions, we study a technology company that engages in a number of social issues only loosely connected to their main product, a digital presentation tool. We especially focus on one intervention: a yearly project in which the company’s employees renovate buildings in a community where most are Roma with low socio-economic status.