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FASTIGHETSMÄKLARYRKET – EN OSÄKER BRANSCH: En kvalitativ studie om vad som motiverar fastighetsmäklare att stanna kvar i yrket
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Sammanfattning

Datum: 2019-06-10

 

Nivå: Kandidatuppsats i företagsekonomi (15 hp)

 

Institution: Akademin för Ekonomi, Samhälle och Teknik (EST), Mälardalens högskola

 

Författare: Gabriel Hanna, Jonathan Paulus och Ibrahim Samo

 

Titel: FASTIGHETSMÄKLARYRKET – EN OSÄKER BRANSCH. En kvalitativ studie om vad som motiverar fastighetsmäklare att stanna kvar i yrket

 

Handledare: Eva Lindell

 

Nyckelord: Motivation, inre motivation, yttre motivation, motivationsfaktorer, monetär belöning, icke-monetär belöning

 

Frågeställningar:

-        Hur beskriver fastighetsmäklare sina yttre motivationsfaktorer?

-        Hur beskriver fastighetsmäklare sina inre motivationsfaktorer?

 

Syfte: Syftet med studien är att bidra med ökad kunskap om vad som motiverar fastighetsmäklare att stanna i yrket trots bristande arbetsmiljö, hård konkurrens och risk för utebliven lön.

 

Metod: För att kunna besvara studiens frågeställningar har en kvalitativ metod utförts. Kvalitativa intervjuer med sex fastighetsmäklare utfördes.

 

Slutsats: Fastighetsmäklarna upplever skillnader i deras arbetsmotivation beroende på hur länge de har arbetat inom branschen. De mindre erfarna fastighetsmäklarna behöver stöd och trygghet för att stanna kvar i yrket och utvecklas. De mer erfarna fastighetsmäklarna motiveras inte lika mycket som förr och behöver således en förändring i deras lönevillkor. Alla fastighetsmäklare behöver mer frihet.

Abstract [en]

Abstract

Date: 2019-06-10

 

Level:  Bachelor thesis in Business Administration (15 cr)

 

Institution: The School of Business, Society and Engineering – Mälardalens University

 

Authors: Gabriel Hanna, Jonathan Paulus and Ibrahim Samo

 

Title: THE REAL ESTATE OCCUPATION – AN UNCERTAIN INDUSTRY. A qualitative study of what motivates real estate agents to remain in the profession

 

Tutor: Eva Lindell

 

Keywords: Motivation, intrinsic motivation, extrinsic motivation, motivational factors, monetary rewards, non-monetary rewards

 

Research questions:

-        How do real estate agents describe their extrinsic motivation factors?

-        How do real estate agents describe their intrinsic motivation factors?

 

 

Purpose: The purpose of the study is to contribute with increased knowledge about what motivates real estate agents to stay in the profession despite an inadequate working environment, fierce competition and the risk of no pay.

 

Method:” In order to answer the questions of the study, a qualitative method has been performed. Qualitative interviews with six real estate agents were conducted.

 

Conclusion: The real estate agents experience differences in their work motivation depending on how long they have worked in the industry. The less experienced real estate agents need support and security to stay in the profession and develop. The more experienced real estate agents are not justified as much as before, and thus need a change in their salary conditions. All real estate agents need more freedom.

Place, publisher, year, edition, pages
2019. , p. 33
Keywords [en]
Motivation, intrinsic motivation, extrinsic motivation, motivational factors, monetary rewards, non-monetary rewards
Keywords [sv]
Motivation, inre motivation, yttre motivation, motivationsfaktorer, monetär belöning, icke-monetär belöning
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-43791OAI: oai:DiVA.org:mdh-43791DiVA, id: diva2:1322262
Subject / course
Business Administration
Supervisors
Examiners
Available from: 2019-06-13 Created: 2019-06-10 Last updated: 2019-06-13Bibliographically approved

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