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Digitalization in the global sales era: The analysis of a cross-national dataset
Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.ORCID iD: 0000-0002-7438-2764
Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.ORCID iD: 0000-0003-3737-6055
Handelshögskolan i Stockholm, Sweden.
Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
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2018 (English)Conference paper, Oral presentation only (Refereed)
Abstract [en]

Consumers shop increasingly on-line without thinking of national borders. This circumstancehighlights the need to increase the understanding of consumers’ cross-national purchasing and e-commerce. This study focuses on consumers’ online purchasing behaviour, studying consumers’ internet skills, website perceived ease of use and web-trust as antecedents of purchase intent. By analysing a cross-national data set of 788 consumers from different countries, the results show that consumers which make online-purchases are skilled internet- users. Moreover, the lack of trust that consumers may feel when making online-purchases, canbe lessened by a website’s perceived ease of use. The results have implications for future studiesabout e-commerce as an international phenomenon.

Place, publisher, year, edition, pages
2018.
Keywords [en]
EASE OF USE, INTERNET SKILLS, WEB-TRUST, PURCHASE INTENT, INTERNATIONAL E-COMMERCE
National Category
Business Administration
Research subject
Industrial Economics and Organisations
Identifiers
URN: urn:nbn:se:mdh:diva-41486OAI: oai:DiVA.org:mdh-41486DiVA, id: diva2:1267897
Conference
European International Business Academy Conference, 2018
Available from: 2018-12-04 Created: 2018-12-04 Last updated: 2018-12-13Bibliographically approved

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Lindh, CeciliaRovira Nordman, EmiliaSafari, AswoHadjikhani, Annoch Isa

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf