mdh.sePublications
89101112131411 of 38
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
New Service Development and Digitalization: Synergies of Personal Interaction and IT Integration
Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.ORCID iD: 0000-0002-7438-2764
Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.ORCID iD: 0000-0003-3737-6055
2018 (English)In: Services Marketing Quarterly, ISSN 1533-2969, E-ISSN 1533-2977, Vol. 39, no 2, p. 108-123Article in journal (Refereed) Published
Abstract [en]

This study investigates the effects of personal interaction and information technology integration (IT integration) on new service development in business-to-business (B2B) service firms' relationships. Personal interaction, IT integration and new service development are latent variables in a structural model tested with LISREL (N = 138). The relationship between personal interaction and IT integration is strong and indicates that both these constructs are drivers for new service development. Although both these constructs represent diverse ways of interacting, they both positively impact new service development. Hence, managers should not expect IT to replace personal interaction to a great extent in B2B-service contexts.

Place, publisher, year, edition, pages
2018. Vol. 39, no 2, p. 108-123
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:mdh:diva-41482DOI: 10.1080/15332969.2018.1436777Scopus ID: 2-s2.0-85042936769OAI: oai:DiVA.org:mdh-41482DiVA, id: diva2:1267602
Available from: 2018-12-03 Created: 2018-12-03 Last updated: 2018-12-03Bibliographically approved

Open Access in DiVA

fulltext(821 kB)1 downloads
File information
File name FULLTEXT01.pdfFile size 821 kBChecksum SHA-512
9122e0400c29065c71b16a0ff5ab04420100222ba4ed0bb25d128de10f08c15828d1c96fc1788afd65ccbbe594a4e0e0c5c6f0c640a77eca1e8ff68047be3a74
Type fulltextMimetype application/pdf

Other links

Publisher's full textScopus

Authority records BETA

Lindh, CeciliaRovira Nordman, Emilia

Search in DiVA

By author/editor
Lindh, CeciliaRovira Nordman, Emilia
By organisation
Industrial Economics and Organisation
In the same journal
Services Marketing Quarterly
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar
Total: 1 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 8 hits
89101112131411 of 38
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf