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Informationsdesign + omvärldsanalys = sant?: En studie i hur informationsdesign behandlas som en aspekt av omvärldsanalys
Mälardalen University, Department of Innovation, Design and Product Development.
2006 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 points / 15 hpStudent thesis
Abstract [en]

Access to correct and updated intelligence about our environment is in an increasingly degree considered important in the private as well as in the public sector. At Mälardalens University, competitive intelligence as an area of research is closely related to Information Design - a multidisciplinary consideration which goal is to improve the receiver´s understanding of intended messages. This study was conducted in order to find out how Information Design was represented

in different kinds of literature regarding Competitive Intelligence. Also, it describes the main focus areas concerning Competitive Intelligence in the same literature. Through an explorative "pearl-growing" method combined with searches through referrals, 60 different sources provide a broad basis for analysis. Results state that considerable differences between the sources exist regarding approach and focus, although some major similarities are visible as well. However, in the examined literature, Information Design reveals itself as a subject of slight importance at best.

Abstract [sv]

Tillgång till korrekta och uppdaterade underrättelser om vår omvärld betraktas i allt högre grad som viktigt i såväl den privata som den offentliga sektorn. Vid Mälardalens Högskola relateras omvärldsanalys som vetenskapsområde till Informationsdesign - en tvärvetenskaplig disciplin vars mål är att öka förståelsen hos mottagaren av avsiktliga meddelanden. Studien genomfördes för att ta reda på hur informationsdesign behandlades i olika slags litteratur om omvärldsanalys. Dessutom beskriver den huvudsakliga fokusområden kring omvärldsanalys i samma litteratur. Genom en explorativ ”pearl-growing”-metod kombinerad med referenssökningar ger 60 olika

källor en bred bas för analys. Enligt resultaten finns avsevärda skillnader mellan källorna beträffande infallsvinkel och fokus, även om en del stora likheter också är synliga. Informationsdesign, emellertid, visar sig i den undersökta litteraturen vara ett område av i bästa fall underordnad betydelse.

Place, publisher, year, edition, pages
Institutionen för innovation, design och produktutveckling , 2006. , p. 29
Keywords [en]
Business Intelligence, Competitive Intelligence
Keywords [sv]
Omvärldsanalys, Informationsdesign, Omvärldsbevakning
National Category
Other Computer and Information Science
Identifiers
URN: urn:nbn:se:mdh:diva-247OAI: oai:DiVA.org:mdh-247DiVA, id: diva2:120706
Uppsok
lantbruk/veterinärmed./skogl. vetenskap
Supervisors
Examiners
Available from: 2007-05-24 Created: 2007-05-24 Last updated: 2018-01-13

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0ca406c81fb075d22e5d65ef42da9dec6541f8292551e4035fb21fbafb8d2eca51535561
Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
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Output format
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