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Media Production or Audiovisual Design?
Mälardalens högskola, Akademin för innovation, design och teknik, Innovation och produktrealisering. Dalarna University. (Design och Visualisering)ORCID-id: 0000-0003-2006-4522
2013 (Engelska)Ingår i: / [ed] Ali Simsek, Agah Gumus, Fahme Dabaj, 2013, s. 128-134Konferensbidrag, Publicerat paper (Övrigt vetenskapligt)
Abstract [en]

Media production includes many moments of creative work that would be best addressed as audiovisual design. The two paradigmatic understandings of design, ‘design-as-problem-solving’ (Simon, 1996), and ‘design-as-meaning-creation’ (Krippendorf, 1995), have bearing on those work-moments. The issues dealt with during those media production work-moments, as well as the problems to solve and the characteristics of the work-processes in use, resemble issues, problems and process characteristics familiar within design work (Sato & Poggenpohl, 2009).From a perspective of communication, audiovisual communication preferably is addressed as multimodal (Kress & van Leeuwen, 2001) where both strata, design and production, are considered to make important impact on a message.This paper discusses the theoretical implications of considering media production as audiovisual communication during its process of being created, where design is an integrated part of that process. The benefits of considering media production as audiovisual design are proposed from a design research perspective, and are compared with other perspectives.

Ort, förlag, år, upplaga, sidor
2013. s. 128-134
Nationell ämneskategori
Design Filmvetenskap Mediateknik
Forskningsämne
innovation och design
Identifikatorer
URN: urn:nbn:se:mdh:diva-22339OAI: oai:DiVA.org:mdh-22339DiVA, id: diva2:661301
Konferens
International Conference on Communication, Media, Technology and Design
Forskningsfinansiär
EU, Europeiska forskningsrådetTillgänglig från: 2013-11-01 Skapad: 2013-11-01 Senast uppdaterad: 2015-12-22Bibliografiskt granskad

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http://www.cmdconf.net/2013/makale/PDF/27.pdf

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Swenberg, Thorbjörn

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