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Store design: A comparison between luxurious and normal/regular fashion stores
Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling. (2909)
Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling. (lfa11001@student.mdh.se)
2012 (Engelska)Självständigt arbete på avancerad nivå (magisterexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
Abstract [en]

The purpose of this study is to do a comparison between luxurious fashion stores and normal/regular ones, describe the differences in terms of the store design and discuss the influences and their impact on the customer experience. The second purpose is to give suggestions to normal/regular fashion stores from Sweden regarding improvements that they might need to enhance the customer’s shopping experience.

In order to complete this study, both primary and secondary data were collected. Primary data was collected by performing three different methods. First was an observation, which was done in both luxurious and normal/regular fashion stores. An interview was performed with the manager of H&M Västerås. Last but not least method was to apply a questionnaire in order to find out the customer’s opinion concerning their shopping experience. The secondary data was gathered from Mälardalen’s University data bases and library and also from online resources.

Conclusion:               The luxurious fashion stores have a unique way of displaying their garments, which gives an idea of neatness, comfort and order. They also have special services that add to the customer’s shopping experience, enhancing it. Even thought normal/regular fashion stores are different from luxurious, they give a big importance to the quality, the price and displaying their garments in a specific order.

When it comes to the shopping experience customers’ encounter, most of them considered that it is important to have helpful staff, right temperature, appropriate music and light and clean environment. Overall it can be seen, that even thought they are completely different, the normal/regular fashion stores still try to offer the best experience to their customers. 

Ort, förlag, år, upplaga, sidor
2012. , s. 107
Nyckelord [en]
Luxurious fashion stores, Normal/Regular fashion stores, Store design and shopping experience.
Nationell ämneskategori
Samhällsvetenskap
Identifikatorer
URN: urn:nbn:se:mdh:diva-14992OAI: oai:DiVA.org:mdh-14992DiVA, id: diva2:541158
Ämne / kurs
Företagsekonomi
Uppsök
samhälle/juridik
Handledare
Examinatorer
Tillgänglig från: 2012-09-28 Skapad: 2012-07-03 Senast uppdaterad: 2012-10-29Bibliografiskt granskad

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Alazzawi, Jinan RiadhFarcuta, Loredana Alexandrina
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